Making Change

In this group project, students will collaboratively propose inclusive changes to a previously analyzed space and individually reflect on their rhetorical choices and group collaboration.

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Making Change is a freeform persuasive project designed to develop rhetorical awareness and collaboration. Students will create a persuasive piece in their chosen genre and medium, using evidence to support claims and incorporating outside perspectives to strengthen their argument.

Making Change Learning Objectives

• Apply observational and analytical skills from Observation and Value Analysis to a collaborative research and design context.
• Analyze spaces through an equity and inclusion lens, recognizing barriers experienced by marginalized communities.
• Collaboratively plan and execute a multimodal project that proposes a meaningful and feasible change to a public or institutional space.
• Synthesize primary research data from multiple sources to strengthen rhetorical arguments.
• Reflect critically on individual rhetorical choices, collaborative methods, and group problem-solving strategies.

For more see:

• Writing Goals and Processes
• Contextual Connections and Transfer
• Genre and Style Awareness

Genres & Formats

• Multimedia persuasive project (video, podcast, website, infographic)
• Collaborative presentation (5–10 minutes)

Rubric

• Make Change

Grading Criteria: Report

Criterion	Exceptional	Met	Not Met
Choosing a topic	Your topic is of appropriate scope with a clear set of stakeholders and a clear sense of the larger set of conversations in which this topic participates.	You have selected a topic of appropriate scope and with a clear set of stakeholders.	The topic selected is unclear or of inappropriate scope.
Choosing a vehicle	Your choices of medium and genre are well-aligned with your task and executed proficiently.	You have selected a medium and a genre appropriate to your persuasive goals.	The choice of media and genre may jeopardize the success of persuasive goals.
Joining the discussion	Your project seamlessly integrates multiple perspectives accurately and critically.	Your project joins an existing conversation by representing what others have said about this topic.	The project fails to incorporate outside sources or integrates sources irrelevant to the topic.
Next Steps	Your specific and appropriate solution is presented as the best of several possible solutions with advantages and disadvantages acknowledged.	Your project identifies a solution and identifies at least 1 concrete step the reader can take to move the project forward.	A solution for the problem is not provided or is not reasonably actionable.
Responding to Feedback	You have revised your report substantially and/or thoughtfully based on both your peers’ and your instructor’s feedback.	You have revised your project based on both your peers’ and your instructor’s feedback.	No revisions to the report have been made or only minor changes have been made that do not adequately respond to feedback.
Meeting Requirements	You have met or exceeded all of the requirements for the report.	You have met all of the requirements for the report.	One or more of the requirements has not been met for the report.
Meeting Responsibilities	You have contributed to your project as described in your proposal and have worked well with your team to meet goals and integrate materials.	You have contributed to your project as described in your proposal.	One or more responsibilities of the proposal was not completed, or responsibilities of other team members were taken from them without discussion.
Providing Group Evaluations	You have provided an individual group evaluation that explains in detail each members’ contributions to the project and evaluates their performance.	You have provided an individual group evaluation that explains each members’ contributions to the project.	The group evaluation is not provided, is written as a group rather than individual, or does not clearly explain members’ contributions.
BONUS: Sending Your Project	You have sent your project to your audience and provided proof of the audience’s receipt.	--	--

For a copy of the Make a Change, click here to download.

• Reflection Piece

Grading Criteria: Reflection

Criterion	Exceptional	Met	Not Met
Reflecting on topic	You have clearly explained both how your group selected the problem/opportunity to focus on and how your solution fits the situation. Reasons for these selections are convincing.	You have explained how your group selected the problem/opportunity to focus on and how the proposed solution fits that scenario.	The group’s choice of problem and/or solution is not included or unclear.
Reflecting on Media	Your discussion of media and genre links the form of the persuasive project to the specific audience(s) you are attempting to influence.	You have explained why your group chose the specific media and genre you used.	The choice of media or genre is unclear.
Reflecting on Your Evidence	You have clearly explained why your group provided the specific evidence for both the problem and the solution. You discuss how and why you chose to represent outside voices in the ways you did.	You have explained why your group provided the specific evidence for both the problem and the solution (including how you represent outside voices).	The choice of evidence is not included or unclear.
Reflecting on Your Audience	You have explained specific choices your group made to influence your audience. These choices are likely to have a positive impact.	You explained how your group’s choices influence your audience.	How the group’s choices influenced the audience is not included or unclear.
Reflecting on Your Teamwork	You have clearly explained what methods your group used to successfully work together and have included things you would do differently next time based on your experience.	You explain what methods your group used to successfully work together.	The methods used to work together are not included or are unclear.

For a copy of the Make Chabge Reflection rubric, click here to download

Assignment Focus

This writing project is a freeform persuasive project where students identify a local problem or opportunity and attempt to influence real people through intentional rhetorical choices. The project emphasizes persuasion, media selection, collaboration, and integration of outside perspectives.

• Choosing a Topic

The topic must be arguable (with more than one side), significant (affecting a number of people), and local (limited in scope). Students may identify a problem and propose solutions or highlight an opportunity and provide justifications.

• Proposals

Before beginning, students submit a proposal detailing their topic, target audience, and the media/genre they plan to use.

• Group Contracts

Groups must outline responsibilities, specify what each member will turn in, and set deadlines for shared work.

• Joining the Conversation

Projects must include at least 2 outside perspectives, with one representing a viewpoint contrary to the proposed solution, and integrate them effectively.

• Presentation

Groups present their project to the class and may also share it with their intended external audience. Video/audio projects should be 5–10 minutes and follow genre conventions.

• Collaboration Reports

Students submit periodic reports assessing their own and peers’ contributions to the project.

• Reflection

Each student submits an individual reflection (about 800 words) analyzing their rhetorical choices and collaboration methods. Reflections count for 50% of the final grade.

• Students' Project Samples

For sample projects, click to download.

Weekly Structure

Week 1:Week 1:Exigent and Purpose

Overview: Brainstorming topics, Making groups, Groupwork Time, Proposal, Contract, Determining the Audience

• Key Source on Audience

Name	Description
Watch: Audience Spectrum	This video introduces the concept of the audience spectrum, emphasizing that most persuasive writing targets sympathetic or ambivalent audiences—not just hostile ones—and that rhetorical choices should adapt to a range of audience positions.

• Alternative Sources on Writing Myths

Name	Description
Watch: Write with Your Audience in Mind	An alternative video that explores similar writing misconceptions in a student-friendly language.
Watch: 4 types of Audience for your Speech	This video explains how to tailor your message for four audience types—hostile, friendly, apathetic, and uninformed—offering practical strategies to engage, persuade, or connect with each group effectively.
Read: Writing for an Audience	This guide helps writers understand how to identify and address their target audience by adjusting tone, content, and purpose—making it a useful tool for students practicing rhetorical awareness and for instructors teaching audience-focused writing.
Read: Write for your audience	This guide offers practical strategies for identifying and writing to a specific audience, making it valuable for students learning to adapt their message and for instructors teaching clarity and reader-focused communication.
Read: Audience Analysis and Persuasion	This chapter introduces key strategies for analyzing an audience’s values, attitudes, and beliefs, helping students tailor persuasive messages that resonate with specific groups and communication goals.

Week 2: Rhetorical Appeals

Overview: Specific Genre Features of this Writing Project, Collaboration Report, Group Work Time

Suggested Material on Peer Revision Some videos and texts might be useful for your class depending on your needs.

Name	Description
Read: What are Rhetorical Appeals	This article clearly defines ethos, pathos, and logos as the three rhetorical appeals used to persuade audiences, with examples from film and media to support classroom instruction and analysis.
Read: Rhetorical Appeals	This page explores Aristotle’s three modes of persuasion—ethos (speaker credibility), pathos (appeal to emotion), and logos (logical argument)—as foundational tools for crafting and analyzing persuasive multimodal communication.

Week 3: Rhetorical Appeals

Overview: Peer Revision Workshops

Suggested Material on Peer Revision Some videos and texts might be useful for your class depending on your needs.

Name	Description
Watch: Good Practices for Peer Revision	This short video guides students through effective peer revision by emphasizing feedback that focuses on meaning, not mechanics, using clear “what,” “why,” and “how” comments to support deeper revision.
Read: Guidelines for Students - Peer Review	A concise collection of peer review tips for instructors, focusing on how to structure peer feedback activities to improve student writing and critical thinking.
Read: Effective Peer Review Strategies	A practical guide for instructors on implementing effective peer review strategies that promote constructive feedback, collaboration, and student engagement in the writing process.
Read: Teaching students to evaluate each other	This resource offers strategies for guiding students in evaluating each other’s work effectively, helping instructors design peer review activities that build critical thinking, accountability, and collaboration skills.

Week 4: Research and Support

Overview

Portfolio Update